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Sister London is an integrated creative agency that promotes destinations. Our experienced team create global campaigns that gain media exposure, social reach and talkability.

Sarah Millar, Founder
Kay Copeland, Managing Director

Welcome to Sister London. We are an integrated digital marketing, communications and events agency, combining strategy and insight with powerful content to deliver memorable campaigns that push boundaries. 

Our services include public relations, digital marketing, social media and paid social, e-commerce, media advertising, influencer marketing, graphic design, branding and building websites. 

We are a conscientious, integrated team of creative individuals who are passionate about fashion, food and lifestyle, living and breathing the destinations and brands we love to promote. 

We pride ourselves on thinking differently and inspire conversation through our ideas. We deliver forward-thinking, progressive strategies for our clients and action them with passion and integrity. We act as an external ambassador and an extension of your brand, we operate with the power and resources of a large company but with the empathy and personal consideration as an independent agency. 

We create forward-thinking ideas and strategic plans that include innovative photography concepts, original artwork, branding, film, and photo-calls. Our campaigns generate global media coverage across print, digital and broadcast media which reach millions. 

Relationship building is a key part of our work, and we have an extensive global network of consumer and trade media and influencers as well as working with partners such as local councils, Visit Britain, British Fashion Council, London and Partners and London College of Fashion, UAL.

Our Work

“Regent Street’s reputation as a world class retail and event location depends on great team work. Sister were responsible for communicating what we do in this area for 10 years to audiences across the globe. Our success in reaching our stakeholders, customers and the public is great credit to their business. Sister’s professionalism and attention to detail is exemplary. “

David Shaw

Head of Regent Street Portfolio

“I’ve been working with Sister London for the past year to launch the IKKS brand to the UK media and consumers. From day 1, the team was fully committed, always enthusiastic and very professional in all projects including press coverage, consumer events, influencer marketing and media partnerships. The team is very attentive to our needs and requests, and very quick in their answers. It’s a real relief and pleasure to work with such a supportive and joyful crew!”

Marie-Audrey Pham

International Marketing Manager, IKKS

“It has been a joy working with Sarah and the team at Sister to shape and develop Connaught Village over the last few years, particular highlights include the Garden Festival, Christmas lights and Tree of Love, Joy and Hope.”

Charlotte Moss

Senior Asset Manager, The Church Commissioners

“The Sister London design team produce excellent bespoke graphic design for our projects. We task them to produce innovative concepts and messaging for our hoardings and marketing collateral and they always deliver. Collaborating with the team is seamless, friendly, and professional.”

Paul Souber

Co Head UK & EMEA RETAIL, Colliers

“I have worked with Kay and the team at Sister London several times over the past 10 years however our relationship really strengthened when we undertook a major project in 2020. Sister’s commitment, level of expertise and desire to deliver made my job in opening a major retail project a real pleasure and far smoother than I had expected. Sister have supported us by overseeing all PR and media activity and additionally they manage all of our social media. Brave enough to push but also humble enough to accept our decisions when appropriate, what also makes the team so easy to work with is that they are really great people and I genuinely feel they share our objectives at every step of the journey.”

David Boyne

UK Managing Director, Bravado

“GQ have been delighted to work with Sister on four successive reader events, which get bigger and better every year. The determination, effort and support Sister puts behind each event is unprecedented and they are a professional and delightful team to work with.”

Michelle Russell

Events Director, GQ

“Friendly, savvy and professional. Working with Sister is great.”

Vicky Huntley

Editor, London Visitor Magazine

“It’s such a pleasure working with Kay and everyone at Sister who pull off even the most challenging situations with such grace and ease. We’re lucky enough to be working with Sister on a number of very high profile events and activations that often incorporate some tricky personalities or partners, and each time, the Sister team not only delivers beyond expectation, they make it fun along the way. I cannot recommend them highly enough. They are genuine joy to work with and I can honestly say, each time I get a phone call from them, I’m excited to pick up the phone. How many people can you actually say that about?”

Michele Clarke

Founder, Project 0

“Sister have worked with us since 1997 and now deal with all PR, Marketing, Digital and events for our Carnaby and Soho destinations. They are a passionate and creative team who deliver exceptional ideas, campaigns, and results. Their role is to drive footfall and awareness of our retail and leisure destinations, generating increases year on year. They have exceptional knowledge of the consumer trends, tourism and placemaking along with a team who are trustworthy and fun.”

Simon Quayle

Director, Shaftesbury

“The Sister team blends deep media expertise and relationships with smart tactics and strategies to deliver consistent, quality results. On top of all that, they’re committed, passionate and a real joy to work with!”

Ollie Boesen

Group Director Of Communications

“We have really enjoyed working with Sister London over the last six months to build Spitalfields’ destination status via an array of PR services, from consumer press office, trade interviews to influencer marketing. Our success in building stronger relationships with our community of retailers and hospitality operators is a credit to Sister London from delivering great press and social coverage results for the brands, street food kiosks and independent traders who call our market hub home. Sister London have really felt like an extension of our business from the get-go, and it’s a pleasure to work with such a professional and passionate team!”

Jason Dervin

Estate Manager at Spitalfields