Blue Turtle

This September saw Sister London launch the brand new initiative Blue Turtle and announce the first Carnaby retailers to receive their Blue Turtle mark with a photo call on the iconic Carnaby Street. The mark of commitment shows the Carnaby eateries that have met criteria that helps to safeguard our planet's life support system, the ocean.
The photo call featured representatives from Carnaby restaurants, cafés and bars including; The Rum Kitchen, Crumbs & Dollies, Bread Ahead, Jinjuu and Pure, all of whom were awarded with their Blue Turtle mark under the Carnaby Street arch and at their premise.
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Campaign Results:
Total media circulation: 8 million
Influencer reach: 1.9 million

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