Bohemian Rhapsody 2018
We created the event and PR campaign for client Shaftesbury who collaborated with Twentieth Century Fox and Regency Enterprises to create one of the world’s most loved Christmas lights installations in Carnaby and organise the official light switch-on to celebrate the launch of Bohemian Rhapsody film.
We also worked with The Mercury Phoenix Trust on Freddie For A Day, a live music and fundraising celebration on Freddie Mercury’s birthday to support The Mercury Phoenix Trust and the Queen Bohemian Rhapsody pop up retail shop and exhibition.
120 pieces of press coverage in 14 countries
Total media circulation 498 million
Total post switch on event video views 90,000
services: campaign creation, brand concept, graphic design, event production, PR, social media, web development, retailer liaison, marketing