Working collaboratively with our client Shaftesbury Capital for the Carnaby destination, Sister London created the Carnaby Bike Hub and its visual identity with design assets such as window vinyls, swing tags, postcards, and animated digital assets used across web, email, paid social media advertising, PR, and digital marketing. Sister utilised an empty retail space in a prime location on Carnaby Street.
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What We Did:
Sister London created a design concept and branding for the empty unit, which converted the space into a colourful free bike storage hub for fifty cyclists to encourage sustainable and safe travel into the West End during the pandemic. We created a campaign which included giving Random Acts of Kindness surprise gifts to bike hub users with prizes from neighbouring brands, including Pizza Pilgrims, MAC, Sweaty Betty and Timberland, to drive awareness and increase repeat visits. Sister London organised an influencer partnership with content creator @alexincolour who created a one-minute film for the Carnaby social media platforms to promote the bike hub.
Results:
During this campaign, the client Carnaby experienced a significant increase in positive exposure. The bike hub gained extensive press coverage across print and broadcast media and had a positive reaction from users and the local community. We achieved a media reach of over 3.5 million for the campaign.
“Sister delivered an impactful campaign to promote the Carnaby Bike Hub, resulting in increased footfall of repeat customers and great awareness. Sister London knows how to translate a great idea into measurable results”. – Emma Steele, Marketing Manager
