Carnaby Bike Hub

Working collaboratively with our client Shaftesbury for the Carnaby destination, Sister London created the Carnaby Bike Hub and its visual identity with design assets such as window vinyl, swing tags, postcards, and animated digital assets used across web, email, social, PR, advertising and digital marketing.
Alongside traditional PR, we created a one minute film for Carnaby social channels with London influencer and content creator, @alexincolour

An empty unit was converted into a colourful free bike storage hub to encourage sustainable and safe travel into the West End with an open-door policy and space for 50 bikes in freshly fitted double stacked racks. We introduced a Random Acts of Kindness campaign with surprise gifts from neighbouring brands including Pizza Pilgrims, MAC, Sweaty Betty and Timberland to drive awareness and increase repeat visits.

The bike hub gained extensive press coverage across print and broadcast media and had a positive reaction from users and the local community. Since the Carnaby bike hub opened others have opened in other parts of London.

"Sister delivered an impactful campaign to promote the Carnaby Bike Hub, resulting in increased footfall of repeat customers and great awareness. Sister know how to translate a great idea into measurable results". - Emma Steele, Marketing Manager