Marylebone Christmas Lights
Getting into the festive spirit with Ricky Wilson from the Kaiser Chiefs, we promoted the Marylebone Christmas Lights switch on event through an effective PR and digital campaign, as well as designing all marketing assets.
We achieved national coverage through a range of online and print publications, including Metro, Evening Standard, Vogue and Conde Nast Traveller. We implemented a strong social media strategy, including a partnership with key Influencer and YouTuber Kate Murnane, and promoted the event's wide range of activities before and during the night, including the Christmas light switch on by celebrity guest Ricky Wilson, lead singer of the Kaiser Chiefs.
Total media circulation: Over 99 million
Website pageviews: Over 15 thousand (141% increase)
Social referrals: Over 5 thousand (1,939% increase)
services: campaign creation, graphic design, PR, social media, web development, marketing
Using an autumnal, pared back colour palette, a night sky scene of celebration was created using simple geometric shapes. The overlapping, nonuniform layout of the graphics, contrasts the structured typography, giving a feeling of energy and visual depth.
photography credit: David Parry/PA Wire