Seven Dials Festival 30

On Saturday 29 June, Seven Dials marked the ultimate start to summer with Festival 30, a free one-day family festival celebrating the 30th anniversary of the iconic Sundial Pillar.

Seven Dials saw hundreds of people raise a glass and enjoy the sunshine in the vibrant district nestled between Covent Garden and Soho, to celebrate the landmark anniversary with everything from free sustainable crafting workshops, eco-friendly glitter makeovers, a silent disco and a complimentary drink from Monmouth Kitchen.
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Campaign Results:
DJ’s collaboration: Jordan Collyer of the Collyer Twins and James Stewart from Heart FM
Total media circulation: 81 million
Social media partnership reach: 1.2 million

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Delving into archive photography from the unveiling of the Sundial pillar in 1989, we created a visual identify for the event utilising playful photo collage, bold typography and a bright colour scheme. Through this we set out to capture the fun, energetic spirit of the 30th anniversary celebration with a healthy dose of nostalgia.

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services: campaign creation, brand concept, graphic design, event production, PR, social media, web development, retailer liaison, marketing