So Ho Ho x Dev

So Ho Ho x Dev was a digital campaign for This Is Soho in partnership with Radio 1 DJ and presenter, Dev Griffin. Sister produced an IGTV video series showcasing Dev’s guide to his favourite places in Soho over the Christmas season.
Dev was chosen as the face of the campaign due to his social media following, presence in popular culture and links to the music industry as the host of a Radio 1 daytime show, making him a natural ambassador for Soho and its eclectic music heritage. He is also a Londoner and often seen out and about in Soho.

The campaign consisted of 6 videos and 6 photos promoting key brands across the This Is Soho website, Instagram, Facebook and Twitter channels.

Services: Digital, Design