Seven Dials Launches Fashion Feast
On Saturday 10 June, Sister produced a brand-new event, Fashion Feast, a one-day free entry fashion and food festival in Seven Dials, part of the Shaftesbury portfolio. The campaign brought together over 95 shops, bars and restaurants from the area.
The objectives of the event were to generate PR coverage and increase consumer spend, footfall and awareness of the West End destination.
Sister London curated a line-up of six Seven Dials award-winning restaurants for a Demo Kitchen with head chefs recreating a selection of their signature dishes, as part of the London Evening Standard Food Month. The integrated campaign combined several elements including destination marketing, digital marketing and advertising, media partnership with London Evening Standard and ES Magazine and animated GIFs on social, all created and managed by Sister London.
Sister London worked with a series of influential partners to pre-promote the event including journalist and food critic Grace Dent who opened the event, vlogger Katie Pix who hosted the stage and 10 influencers who used the #FashionFeast to capture stories from the day. The combined influencer reach was 220k with a high engagement recorded with 10k likes on all 61 posts.