What We Did:

We developed and implemented a PR strategy targeting online, print and broadcast media across London, international and regional titles to raise awareness of Camden and drive footfall to the Christmas events.  

We coordinated a photocall with music icon Jazzie B with invited photographers and international broadcast media and secured exclusive interviews. 

Results:

We doubled our KPI securing organic press coverage across print, broadcast and online with a media reach of 191 million+. 

Key titles included The London Standard, Indy100, The Telegraph, BBC Radio London, Cosmopolitan, Time Out, Secret London and Visit London.