In Spring 2018, Sister launched Issue 3 of the Carnaby magazine. Sister created the concept, design, illustrations and copy for the magazine, following the success of the previous two issues.
The 40-page glossy magazine gives access to the latest trends, new openings, behind the scenes with Carnaby’s makers and creators, fashion, lifestyle, food and drink found throughout the 14 streets of Carnaby.
Sister worked with influencer and style blogger Megan Ellaby to introduce the new issue. Having worked with Megan previously for Carnaby Fashion Festival 2017, the influencer has become a brand ambassador beyond her digital platform.
Highlights of the magazine include beauty and grooming still-life photography, Q&A’s with Carnaby’s top chefs and bartenders, a study on trainers with influential sneaker & style blog Big Eyes Little Soles, and behind-the-scenes stories from Carnaby’s master tailors and craftsman. There are also interviews with The Great Frog owner and designer, Reino Lehtonen-Riley and chef-restaurateur Stevie Parle, the driving force behind new Carnaby restaurant Pastaio.
Sister produced five photo shoots for the magazine, including a spring/summer fashion story shot by British photographer James Rees, who also created an accompanying fashion film to elevate the campaign onto digital platforms. Sister is proud to support up and coming talent within the magazine, with the shoot styled by Lily Austin and make-up and hair designed by Grace Ellington.
Sister worked with illustrator RUDE to create a visual map of the 14 streets of Carnaby, and also built an interactive version to sit on Carnaby.co.uk. Further exclusive content was produced for Carnaby’s online audience, including extended interviews and behind the scenes imagery.
The free magazine is available for consumers to pick up in over 150 stores and restaurants in Carnaby, as well as hotels, offices and universities around London.
Posted 76 days ago