Discover the best Valentine’s Day campaigns from Sister London. From a rock ‘n’ roll launch party to a very sweet re-opening, it’s safe to say that the Sister team have been feeling the love this February!
Carnaby Feels The Love
We loved working on our integrated Carnaby Feels The Love Valentine’s campaign, with the main goal being increasing footfall in Carnaby on and in the lead up to Valentine’s Day. Our campaign included influencer partnerships, press releases, paid social media partnerships, including a competition with Stylist and ES Magazine, a website takeover, and exciting on-street activations. We achieved a social media reach of over 2 million with our paid ads, as well as an influencer reach of 200K. All you need is love, and Carnaby!
Hummingbird Bakery
To continue the love theme, the Hummingbird branch on Portobello Road will always have a special place in our hearts, given it was their first store to open in 2004. To help build traction around their renovation and re-opening, we created bespoke newsletters, teasers on social, content on the day of the exclusives and the new look, press releases, and invited foodie influencers to visit. We also worked with Hummingbird to create stunning Valentine’s photography, which was very well received by press and influencers. Press highlights include London On The Inside, The Handbook, Hot Dinners and Secret London. That’s what you call baking it happen…
RS No.9 Carnaby
We celebrated in style at the Rolling Stones x MTV collaboration launch at the global flagship RS No.9 Carnaby store on Carnaby Street. As well as event curation, we raised awareness of the collaboration via paid social media advertising and paid media partnerships with media partners. The event itself was a great success, with a host of influencers and media in attendance. Be sure to visit the store to get ‘your MTV’ get up!
Imad’s Syrian Kitchen
There’s nothing better than charitable love and support. We helped our client Imad’s Syrian Kitchen by promoting his fundraising platform for the victims of the Turkey-Syria earthquake on Carnaby and Sister social channels.
The Lane
Theatre Royal Drury Lane celebrated Valentine’s Day with a limited-edition Afternoon Tea by Lily Vanilli. We secured brilliant coverage from Secret London, Elle, The Handbook, and many others.
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