Discover six eye-catching campaigns that caught the attention of the Sister Team.
In the world of marketing, brand collaborations are nothing new. But every so often, two seemingly unrelated forces come together to create something surprising, clever and culturally relevant — some of which sell out almost instantly. With that in mind, here are six brand collaborations from recent years that we didn’t know we needed – but are glad we got!
Aston Martin x The Rolling Stones
British heritage met rock’n’roll when Aston Martin Aramco and The Rolling Stones’ fashion label RS No.9 took over Carnaby Street with a viral activation. A Stones-themed DB12 featured in-store, while the iconic tongue logo merged with Aston Martin’s wings outside to mark the exclusive merch drop. The unexpected collab between two British icons sold out almost instantly, as fans raced to grab a rare piece of rock and motorsport history.
Louis Vuitton x Murakami (Re-edition)
Louis Vuitton revived its iconic collaboration with artist Takashi Murakami, reissuing the beloved multicolour monogram and signature motifs like cherry blossoms and playful characters. The 2024 drop paid tribute to Y2K nostalgia while introducing Murakami’s pop-art aesthetic to a new generation. It blended heritage with hype, reigniting love for a cult classic, popping up in central London with a colourful limited-time store with Insta-viral displays.
Mattel x Heinz
Following Barbie’s 2023 cultural resurgence, Mattel collaborated with Heinz to launch a playful pink BBQ sauce. Though unexpected, the limited-edition condiment quickly sold out, becoming a viral sensation. Humorous and nostalgic, it extended Barbie’s brand into new territory, bringing fun to the condiment aisle while proving its enduring cultural impact.
Dunkin’ x Sabrina Carpenter
To coincide with Sabrina Carpenter’s hit single Espresso, Dunkin’ released the “Shake That Ess” – a Brown Sugar Shaken Espresso. Backed by strong fan engagement, it was a culturally attuned collaboration that met her audience via social media, music and in-store ready to sip.
Jacquemus x Nike
French label Jacquemus partnered with Nike to create a minimal, design-forward capsule collection. From reimagined trainers to the much-hyped Swoosh Bag, it offered a refined take on sportswear and sold out instantly. It successfully combined functionality with fashion, broadening Nike’s luxury appeal while reinforcing Jacquemus’s global and viral reach.
Clueless x Grind
Coffee sensation Grind brought the iconic ‘90s film Clueless back to life with a limited-edition collection, giving their coffee pods and party cups a playful pink makeover in celebration of the film’s 30th anniversary. Featuring bold packaging and witty one-liners, the collab was a nostalgic nod to Cher Horowitz’s world – reimagined for caffeine lovers.
