The Event:
In July, Sister London hosted over 60 journalists and influencers at Theatre Royal Drury Lane to taste the newly launched Regency Afternoon Tea. There was Taittinger champagne, and scones station and visitors could taste the new Regency Afternoon Tea including admire the Kit & Willow Kemp crockery and unique cheeseboard made from the original stage floor.. Sister London introduced the theatre and new menu to the guests and Lily Vanilli shared her inspiration behind the sweet treats.
Sister London’s Contribution:
Sister London created the event to launch the Theatre Royal Afternoon Tea and managed the press and influencer event to spark conversations about The Lane’s new afternoon Tea.
PR and digital:
The PR team hosted an event for press and influencers and secured press coverage in leading publications such as Vogue, Evening Standard, Metro, Time Out, Stylist among many others. Over 25 pieces of coverage featured the new Regency Afternoon Tea with an estimated 130 million reach. We also entertained many international journalists and travel industry partners.
On the digital marketing side, Sister London worked on an influencer outreach campaign, collaborating with social media influencers to amplify the new Regency Afternoon Tea reach. Over 30 media platforms featured the new tea with over 80 stories and 15 reels and posts and influencers included RealRobBentley (85k), @crazycatladyldn (120k), @luxurycolumnist (182k), @ks_ate_here (139k) among many others.
