Carnaby Street Eat
Client: Shaftesbury Capital
Category: Design, Destination, Digital, Events, Public Relations
Sister London created the successful and brand new campaign, Carnaby Eat celebrating all things food and drink in the Carnaby destination throughout September.
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What We Did:
Food influencers were treated to free masterclasses, cookbook launches, exclusive menus, themed cocktails and food competitions. SORTED Foods, a famous food YouTube account came to visit Carnaby to support and promote our Blue Turtle dishes within our restaurants. Foodism collaborated with Project Zero and held a panel talk about food, sustainability and Blue Turtle, lead by the owner of Darjeeling Express, Asma Khan.
A strategic press and digital marketing campaign was implemented, including a media print and digital partnership with Foodism Magazine for their Sustainability issue as well as an exclusive Carnaby Eats X Foodism Reader event at private members bar, The Court, which featured a panel discussion with Kingly Court and Netflix chef Asma Khan and charity Project Zero Founder, Michele Clarke.
Results:
A digital partnership with SORTED Food was curated by Sister which resulted in an extremely successful video with over 361k views and a reach of 2.7 million, alongside Sister working with a selection of key London based food influencers; @ks_ate_here , @london.foodguide and @londonfoodbabes.
