Sister London is an integrated creative agency that promotes destinations. Our experienced team create global campaigns that gain media exposure, social reach and talkability.
Sarah Millar, Founder
Kay Copeland, Managing Director
Welcome to Sister London. We are a SME-focused digital marketing agency, established in 2000 by Sarah Millar and Kay Copeland. For 24 years, we have partnered with destinations, brands and communities, offering fresh ideas and tailored strategies. You can choose our comprehensive 360° approach or select from our range of specialised services.
Our expertise lies in enhancing visibility and driving footfall and revenue for destinations. With a dynamic, in-house team of top-tier communicators, we consistently deliver exceptional results, surpassing KPIs. Our creative talent and deep industry knowledge allow us to craft, develop campaigns that achieve global media attention and significant social reach.
We take a strategic approach, blending industry insights with innovative content to design impactful campaigns that connect with your target audience. This not only drives brand recognition and sales but ensures long-term benefits for your business. We are a cohesive, passionate team of creative professionals with a strong focus on placemaking, retail and F&B. Our in-house experts constantly evolve, staying up to date on the latest trends and market research to create strategies that drive results. Every campaign starts with a deep understanding of your brand and goals, followed by a multi-layered plan to ensure success.
Our public relations division has an expansive global network, connecting your brand with media, influencers and industry partners across consumer and trade platforms. On the digital side, we bring together social media strategists, content creators, paid media specialists, and advertising experts to craft data-driven campaigns that deliver measurable engagement and ROI. Our studio offers creative design services for both digital and print, as well as concepts for brand activations and placemaking events.
With a results-oriented approach, we ensure that every interaction, from online engagement to physical presence, works seamlessly to fuel brand growth. We are also on the path to achieving B Corp certification.
Our Work
“Regent Street’s reputation as a world class retail and event location depends on great team work. Sister were responsible for communicating what we do in this area for 10 years to audiences across the globe. Our success in reaching our stakeholders, customers and the public is great credit to their business. Sister’s professionalism and attention to detail is exemplary. “
David Shaw
Head of Regent Street Portfolio
“Sister London catalysed our business with their innovative approach to placemaking strategy. Though many may claim to have invented the pop-up, Sister London incepted it then built the entire infrastructure with their clients to make it possible. The agency created the landscape for pop-ups in London before this even was a term. The agency has an experienced and insightful approach to placemaking, and we are tremendously grateful for their vision in galvanising property, innovation, creativity and commerce to forge a compelling urban landscape. The placemaking initiatives that Sister London lead shape London, making it one of the best cities on the planet.”
Sam Bompas
Director of Bompas & Parr
“I’ve been working with Sister London for the past year to launch the IKKS brand to the UK media and consumers. From day 1, the team was fully committed, always enthusiastic and very professional in all projects including press coverage, consumer events, influencer marketing and media partnerships. The team is very attentive to our needs and requests, and very quick in their answers. It’s a real relief and pleasure to work with such a supportive and joyful crew!”
Marie-Audrey Pham
International Marketing Manager, IKKS
“It has been a joy working with Sarah and the team at Sister to shape and develop Connaught Village over the last few years, particular highlights include the Garden Festival, Christmas lights and Tree of Love, Joy and Hope.”
Charlotte Moss
Senior Asset Manager, The Church Commissioners
“The Sister London design team produce excellent bespoke graphic design for our projects. We task them to produce innovative concepts and messaging for our hoardings and marketing collateral and they always deliver. Collaborating with the team is seamless, friendly, and professional.”
Paul Souber
Co Head UK & EMEA RETAIL, Colliers
“I have worked with Kay and the team at Sister London several times over the past 10 years however our relationship really strengthened when we undertook a major project in 2020. Sister’s commitment, level of expertise and desire to deliver made my job in opening a major retail project a real pleasure and far smoother than I had expected. Sister have supported us by overseeing all PR and media activity and additionally they manage all of our social media. Brave enough to push but also humble enough to accept our decisions when appropriate, what also makes the team so easy to work with is that they are really great people and I genuinely feel they share our objectives at every step of the journey.”
David Boyne
UK Managing Director, Bravado
“GQ have been delighted to work with Sister on four successive reader events, which get bigger and better every year. The determination, effort and support Sister puts behind each event is unprecedented and they are a professional and delightful team to work with.”
Michelle Russell
Events Director, GQ
“Friendly, savvy and professional. Working with Sister is great.”
Vicky Huntley
Editor, London Visitor Magazine
“It’s such a pleasure working with Kay and everyone at Sister who pull off even the most challenging situations with such grace and ease. We’re lucky enough to be working with Sister on a number of very high profile events and activations that often incorporate some tricky personalities or partners, and each time, the Sister team not only delivers beyond expectation, they make it fun along the way. I cannot recommend them highly enough. They are genuine joy to work with and I can honestly say, each time I get a phone call from them, I’m excited to pick up the phone. How many people can you actually say that about?”
Michele Clarke
Founder, Project 0
“Sister have worked with us since 1997 and now deal with all PR, Marketing, Digital and events for our Carnaby and Soho destinations. They are a passionate and creative team who deliver exceptional ideas, campaigns, and results. Their role is to drive footfall and awareness of our retail and leisure destinations, generating increases year on year. They have exceptional knowledge of the consumer trends, tourism and placemaking along with a team who are trustworthy and fun.”
Simon Quayle
Director, Shaftesbury
“The Sister team blends deep media expertise and relationships with smart tactics and strategies to deliver consistent, quality results. On top of all that, they’re committed, passionate and a real joy to work with!”
Ollie Boesen
Group Director Of Communications, LW Theatres
“We have really enjoyed working with Sister London over the last six months to build Spitalfields’ destination status via an array of PR services, from consumer press office, trade interviews to influencer marketing. Our success in building stronger relationships with our community of retailers and hospitality operators is a credit to Sister London from delivering great press and social coverage results for the brands, street food kiosks and independent traders who call our market hub home. Sister London have really felt like an extension of our business from the get-go, and it’s a pleasure to work with such a professional and passionate team!”
Jason Dervin
Estate Manager, Spitalfields
“”We’ve had pleasure of working with Mel and the fantastic team at Sister London through our store on Marylebone Lane for several years and can only sing their praises! Not only are they always five steps ahead with their planning and organisation, but they are truly dedicated to executing each activation to the highest degree of excellence, with creativity and approachability at the core of all their work. We always look forward to discussing plans with the team as working with Sister London ensures reliability and industry insight- you’re in the safest hands with such a highly reputable agency!””
