Delivering Digital Growth For Britain’s Top Takeaway Brand
Client: Curry On Naanstop
Category: Content Creation, Digital, F&B
Curry on Naanstop, Mumbai street food specialists, have locations based in Seven Dials Market and Market Place Vauxhall. Named Britain’s top takeaway brand, they serve up delicious dishes, including their signature Keema Pav, Chicken 65, Jini Dosa and Butter Chicken.
Sister London was tasked to raise the profile of the brand, improve their digital branding and aesthetic and increase their digital footprint.
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What We Did:
Sister London sought to elevate the brand profile by curating a series of strong, aspirational content that was still accessible for customers, alongside instructing street food photographers with the ‘cool’ factor, alongside a well thought out influencer campaign.
The digital marketing team invited top-tier foodie influencers to come and try some of the new dishes on the menu. Collaboration posts went viral, leading to exciting discussions about the new taste sensations over Instagram on the various dishes. This content was further amplified via a paid social media strategy and across all digital marketing channels.
Results:
Curry on Naanstop saw their following increase by over 400% within six months. In addition, the brand has been approached for new business opportunities and expansion as a result of the increased digital coverage.
This is a brand to watch.
