RS No.9 Carnaby x Skechers Collection Launch

Client: Bravado

Category: Digital, Events, Public Relations

The Rolling Stones recently revealed an exciting collaboration and footwear collection with their lifestyle brand RS No.9 Carnaby and Skechers. The unique collection features various styles for men and women with the tongue logo being the focus. The recent drop launched in the RS No.9 Carnaby global flagship store on Carnaby Street as a limited edition preview for the UK audience before launching worldwide across multiple retail outlets.

Sister London’s role was to drive footfall to the RS No.9 Carnaby physical stores, create a buzz around the collaboration, and increase brand awareness and sales.

What We Did:

Sister London created an impactful launch for the collaboration in the UK to re-engage existing audiences and grow the RS No.9 community. The digital and PR teams worked together to create an integrated campaign that incorporated social media, PR, influencers and content.

In order to launch the campaign, Sister London’s digital marketing and PR teams collaborated to create an exclusive launch event for press representatives and Influencers to attend to view the collection. For the event, the Skechers UK team assisted in adding Skechers x The Rolling Stones vinyls around the store on mirrors and the windows with displays on the shop floor and in the windows. A DJ played hits and breakfast food options were served while official video footage was taken and influencers in attendance used the 360 photo booth for their content.

In order to create buzz and excitement around the launch of the new collection, our studio expertly directed a creative shoot. These assets were then amplified across pitches and organic social channels.

Results:

The in-store launch event was a success with 31 journalists and influencers in attendance, including 24 media representatives and 7 influencers. The PR team gained 8 pieces of coverage with a total media reach of 281.5M. Highlight coverage included The Independent, FT, Rolling Stones Magazine, and Fashion Network.

The digital marketing team’s paid social media advertising and organic strategy measured a 78.2% increase in reach, 199% increase in impressions and 130% increase in engagement on Instagram.