Skin Laundry tasked Sister London to elevate and drive awareness for the brand to the UK consumer, and position the brand as the leading name in the industry.
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What We Did:
In addition to launching three flagship UK stores in London (Soho, Chelsea, and Hampstead), an ‘always on’ PR strategy utilising calendar dates and news hooks was used to drive awareness and introduce the brand to the media landscape. An example of this activity is the current conversation in the UK press on the rise of “tweakment” culture and celebrity names, such as Blac Chyna, calling out the risks of cosmetic surgery. A primary focus on non-invasive “notox” treatments and hero Skin Laundry’s laser facial services to ensure the brand’s USP and credentials remain topical. This has successfully captured the attention of journalists that write beauty and lifestyle features in key media titles, including; Metro, Stylist and Evening Standard.
Results:
The launch achieved a readership of 133 million with coverage in titles such as; Harper’s Bazaar, ELLE, Evening Standard, The Guardian, GQ, Sheerluxe, Marie Claire and Refinery 29.
In order to leverage organic social media coverage to increase brand familiarity and awareness for Skin Laundry, our Influencer marketing team worked with macro-influencers, including @courtneydblack, @emthenutritionist and @harley_brash via Instagram and TikTok. This activity generated a reach of over 1.5M.
