Create a new visual identity and brand guidelines for The Stage, East London’s newest mixed-use development. This exciting destination features luxury apartments, cutting edge offices, and over an acre of public space, offering a curated selection of brands, restaurants, and rooftop bars.
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What We Did:
Crafted a brand strategy and visual identity to establish The Stage as a vibrant and creative hotspot in the heart of Shoreditch, embodying an ‘urban-luxe’ aesthetic.
A key influence on the visual identity was the destinations unique and significant history- the discovery of the archaeological remains of Shakespeare’s Curtain playhouse, represented today by the Museum of Shakespeare, now the destinations distinctive cultural landmark.
The logo, composed of three steps encircling an ‘S’, references the Museum of Shakespeare’s distinctive architecture and visually represents a key feature of theatre, paying homage to the location’s history.
The brand’s colour palette and graphics were designed to echo the hues and textures present throughout the space and architecture, seamlessly blending the physical environment with the visual identity.
A full suite of assets and detailed brand guidelines were delivered, along with an update across digital platforms.
Results:
Successful roll out of new branding across digital, marketing and wayfinding.
