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Google Shopping

The platform for online e-commerce brands. Are you looking for a PPC agency that can deliver a strong return-on-ad-spend? We can help. At Sister London, we can help get your products in-front of your consumers and amplify product awareness with our Google Shopping and Performance Max services.

Why run Google Shopping campaigns?

Ecommerce success:

Ultimately, Google Shopping campaigns result in ecommerce success for consumer brands. We understand the importance of generating the best possible return-on-ad-spend, therefore we work with you to ensure we are generating the best profit margins for your business.

Data-driven approach: 

We utilise real-time data to inform our PPC and Google Shopping campaigns. These real-time reports ensure that we make smart and fast optimisations on the account with complete client transparency. 

Product visibility:

Enhance the visibility of your products with Google Shopping. Your product feed will feature at the top of search engine results and will showcase the products with creative, so not only do your products get increased search visibility but they also achieve increased click-through. 

Greater ROI: 

Increase your conversion rates with Google Shopping. Google Shopping campaigns are roughly 30% more likely to produce a conversion compared to Google search ads. This means that for consumer D2C brands Google Shopping ads can provide a much higher ROI than other paid advertising options.

Our Approach:

Our digital marketing team manage the end-to-end Google Shopping process so you don’t have to. As a data-driven, analytical Google Shopping and Performance Max agency, our team of certified experts will provide a bespoke strategy based on your objectives. We can help consumer brands of all sizes run and scale their Google Shopping campaigns from the ground up. 

We run end-to-end Google Shopping campaigns, from auditing the account and optimising key landing pages through to manual feed management, our team of certified experts adopt a test and refine approach. This test and refine policy means that we are consistently testing and optimising our client campaigns, from bidding strategies through to testing promotions and product placements. 

Prior to building and running a Google Shopping campaign we will ensure you are set up for success. What does this mean? This means we will make sure all landing pages are optimised for conversions, all products are successfully uploaded into the product merchant feed and we are able to track and measure the campaign.

Google Performance Max campaigns is utilised to drive performance based on specific goals and objectives. Performance Max campaigns are used when targeting multiple touchpoints and channels within a single campaign. These campaigns will feature across all of Google’s channels including YouTube, Display, Search, Gmail and Maps.

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Do you have a project in mind?

We’d love to chat through how we can help.