Google Display
Leverage Google’s Display network and increase brand reach with Google Display advertisement. The Google Display network has a reach of over 35 million websites and apps, this enables brands to expand their reach beyond Google Search. Google Display campaigns serve engaging ads to drive consumer touchpoints across the funnel.
Increase audience reach with Google Display Advertising:
The Google Display Network has an incredibly vast reach, for brands that are looking to increase their top-of-funnel reach Google Display campaigns are highly effective. As your PPC agency partner, we will work with you to identify your audience and how we can best target them.
Google Display is a cost-effective channel compared to alternative PPC platforms. Google Display campaigns allow you to reach large audiences at scale, whilst targeting consumers that are interested in your product or service. Whilst Display campaigns can be built around all goals and objectives, we will primarily adopt Google Display campaigns at the top-of-funnel to increase reach.
Our approach to Google Display Advertising:
Once we have audited your account and brand, our digital marketing team will better understand who your target audience is and at which part of the buying lifecycle they are in. From there we will build a strategic approach targeting new and niche audiences to optimise brand reach and brand recall. The benefit of Google Display Campaigns means that we can show ads to a highly engaged audience by selecting relevant websites to target them on.
At Sister London, we have a test and refine approach, which means that we will continually test new audiences and creative to run the campaigns as efficiently as possible, with limited wasted paid advertising spend. All of the campaigns we run are trackable and measurable, with real-time data insights.
What is Display Advertising?
Display advertising serves visually engaging ads across Google’s vast Google Display Network, allowing a reach beyond just Google search and shopping. Google Display advertising campaigns allow for multiple formats to engage audiences at scale, this includes video and text.
Google Display campaigns are responsive, this means that when we create and upload assets to be tested, Google will then determine the optimal combination. We therefore ensure content is optimised for performance and that each asset meets standard requirements.
How much should I spend on Display Advertising?
Display advertising is a cost-effective option compared to alternative campaigns and platforms. Display campaigns are charged either by the CPC (cost-per-click) and campaigns are only charged when clicked on, or CPM (cost-per-mile), and charged per 1,000 impressions. When working with our team of PPC experts, we will recommend the optimal budget and strategy to generate the highest possible return based on your key objectives.
When would you use Display Advertising campaigns?
We would recommend utilising Display campaigns at either the top-of-funnel to maximise reach and support brand uplift or alternatively as a retargeting tool, targeting consumers that have previously engaged with your brand.
Why use Display Advertising?
Display advertising is a cost-effective way to increase brand reach, and works well with Google Shopping and Google Search campaigns. Extensive audience targeting means that we can successfully target in-market and niche audiences at both top-of-funnel awareness and bottom-of-funnel retargeting.
Our in-depth and real-time reporting means that all display advertising campaigns are trackable and measurable. Make the most of your display campaigns today.
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