What We Did:

We created a project with our client Cain International with Global Street Art, bringing a creative window artwork display to The Stage inspired by Shakespeare’s ‘A Winter’s Tale’. The aim was to create a visual impact and enhance the atmosphere of the area. 

Each window offered a totally unique creative interpretation of ‘The Winter’s Tale’, with sets featuring details including intricate silhouette cutouts illuminated by dramatic lighting, casting dynamic shadows that added depth and movement to the scene. Delicate die-cut wooden panels were paired with vibrant coloured perspex, using lighting and reflective materials to form a dazzling display of colour and creating a striking, modern stained-glass effect to visually tell the story of key moments from the play. The installations offered a bold fusion of traditional and contemporary art, reimagining Shakespeare’s work in a captivating new light. 

The inspiration came from the destination’s rich history of Shakespeare and with the highly anticipated forthcoming opening of the immersive ‘Museum of Shakespeare’ curated by Bompas & Parr.  

We coordinated a media campaign generating 43 million+ reach as well as content creation including behind-the-scenes footage and in-depth interviews with artists.  

Results:

The PR campaign resulted in media coverage with a reach of 43.6 million+, promoting The Stage as a new art destination in Shoreditch. 

Content creation including lo-fi reels and Instagram stories, driving strong engagement on social media. Organic activity resulted in 1.2k engagements and 72.9k video views, while paid amplification contributed 2.4k profile visits and 120k ad impressions.