Launching Cultural Project Carnaby Echoes
Client: Shaftesbury Capital
Category: Destination, Digital, Public Relations
Sister London launched Carnaby Echoes, a culture project commissioned by Shaftesbury Capital. The innovative walking tour app showcased the music heritage of Carnaby and explored the rich history of the buildings as well as iconic people and moments.
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What We Did:
Sister launched a PR and digital marketing campaign to promote and amplify the project and the designer Lucy Harrison. The Carnaby Echoes App informs you about music, history and the heritage of Carnaby.
Results:
Carnaby Echoes is a digital placemaking visitor experience that leverages the cultural heritage of a world-renowned shopping and dining destination in the heart of London’s West End. Carnaby Echoes has remained an essential visitor experience product since launching. Global press coverage has included Forbes, Evening Standard and Daily Telegraph.
