Maido Sushi, an independent sushi restaurant in St John’s Wood, approached Sister London to elevate its social media presence, making it more cohesive, engaging and competitive in the F&B space.
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What We Did:
We conducted a full audit of their existing content and competitor landscape, using insights to shape a clear, strategic direction. Leading on creative, we introduced a premium ‘house style’ through professional photoshoots, ensuring every post captured the quality of Maido Sushi’s offering. We also refined the brand’s tone of voice, crafting messaging that resonated with their target audience and enhanced storytelling.
Results:
As a result of our social media team getting to work, Maido Sushi’s Instagram presence has been transformed into a high-quality, engaging digital platform. Our recent ‘always-on’ paid social advertising strategy has further amplified reach, increasing followers by 25% and introducing more customers to the brand strengthening Maido Sushi’s position as a must-visit destination.
