Amid the continuous shift in trends this year, 2024 has truly seen the resurface of some iconic ’90s and ’00s trends. From fashion choices to beauty, the ’90s and 00s have provided great inspiration for some of this year’s hottest looks and trends.
At the heart of ’90s and ’00s trends, graphic tees and sheer dresses have come back into popularity, with Gen Z and millennials showing a particular interest in all things ’90s and ’00s. Regarding the beauty scene, the ’90s and ’00s are playing a huge role this year in influencing makeup looks, with sparkly eyeshadows and the ‘frosted lip’ proving to have regained great popularity. As well as makeup looks, ’90s-inspired hairstyles have rose to immense popularity, with individuals desperate to achieve the ‘90s bouncy blowout’ look.
Resurfacing 90s and 00s Fashion
90s Sheer
The sheer look was a signature statement of the ’90s, with Kate Moss’s iconic look in 1993 contributing to the widespread attraction of sheer. In a recent article following Paris Fashion Week, Vogue listed Rosetta Getty’s ‘nylon blend midi sheer skirt’ as one of their ‘top 10 street style standouts’, highlighting the return in the popularity of sheer, as well as its significance as a wardrobe staple. The 2024 Met Gala saw famous figures such as Elle Fanning and Jennifer Lopez dressed in sheer attire. Actress Elle Fanning was styled in a sheer silhouette Balmain dress whilst J-Lo opted for an embellished sheer Schiaparelli gown. Both looks were considered fan favourites of the gala this year, emphasising the undoubtable popularity of sheer looks in 2024.
‘00s Graphic Tees
In the early 00s, Paris Hilton wore the infamous ‘Stop being desperate’ top. Commonly mistaken for having said ‘stop being poor’, the look caused controversy, yet remains an iconic fashion statement of the 00s. The graphic tee remained popular attire throughout the 00s, with many famous faces such as Britney Spears and Hilary Duff spotted with slogans plastered across their tops such as ‘I am the American dream’ and ‘I love punk’. Luca Guadagnino’s sport/romance hit ‘Challengers’ saw great success this year, with actress Zendaya in the film’s spotlight. The ‘I Told Ya’ graphic tee worn by Zendaya has become a graphic staple and wardrobe must-have this year, leaving fans seeking to purchase similar. Luxury fashion house Loewe has released a range of special edition T-shirts and sweatshirts with the slogan on, making the same look available yet they come at a price, with the graphic tees retailing at £225 a piece.
Resurfacing ’90s and ’00s Beauty
The iconic ’90s blow out
The classic ‘90s blowout’ has undeniably resurfaced this year, with views on TikTok under the 90s blowout hashtag reaching above 64.5 million. The widespread attraction amongst Gen Zs and Millennials of the bouncy and fluffy hair look has undeniably dominated the beauty scene this year, with popular influencers such as Jasmine Tookes and Elsa Hosk providing inspiration to achieve this trending look.
Shop ’90s Frost
’90s and ’00s makeup looks like The Mob Wife trend, have continued to dominate as a beauty trend this year, with searches on Pinterest increasing by 270% from last year. The frosted lips look has made a strong comeback this year, with celebrities such as Kendall Jenner largely contributing to its rise in popularity. Searches for the ‘90s lip’ on Pinterest have gone up by a staggering 760%, highlighting its quick rise in popularity this year amongst Gen Zs and Millennials. Leading beauty retailer Mac has ensured to place itself at the forefront of the frosted lip takeover, with a step-by-step guide featured on their website of “how to get 90s supermodel frosted lips”.
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