It’s hard to scroll through our social media feeds without being met with the temptation of feast-worthy content. The impact of social media on restaurants are shaping dining trends, with authentic reviews and thumb-stopping visuals, but how can these #Foodie creators help drive reservations and growth for businesses in the hospitality industry?
- Instagram and TikTok’s short-form video format, algorithms, trends, creativity and shareability all contribute to the potential for content to go viral. Viral content created by an influencer or consumer can launch a restaurant into the limelight generating exposure with an audience they could have never reached on their own.
- Content creators shape food trends by trying and testing new dishes, cuisines and culinary crazes. Consumers get a glimpse into the newest foodie hotspots, dining experiences and menu must-trys simply by viewing influencer content.
- Mouthwatering visuals and captivating content allow brands to build a presence and narrative that resonates with their target audience. By leveraging the trust and loyalty that creators have built with their followers, the right influencer partnerships and collaborations can help drive brand awareness, recognition, and ultimately encourage restaurant visits.
- Instagram and TikTok’s fast-paced nature and constant stream of trending content can create FOMO and a desire to jump on trends whilst they’re still hot. Ever-changing trends and viral moments create opportunities that consumers feel they cannot afford to miss. It’s this ‘need’ to experience what they’ve seen on screen #IRL that can help drive bookings.
- Influencers can be commissioned to create a 20-30 second video to showcase a restaurant or specific dish, creating hype on social media among an actively engaged audience. Social buzz around a specific dish ignites excitement, inspiring consumers to experience it for themselves and create their own content to share with their social community. Not only can this boost organic reach and brand awareness, it also provides additional UGC which the restaurant can repurpose to further amplify their presence and attract more customers.
Brand recognition and authenticity, emotional connections and reservations can all be amplified with the right investment and marketing tools. At Sister, we understand that embracing social media developments and staying ahead of the curve is crucial for restaurants to thrive in today’s competitive dining landscape. We can plan impactful and audience-specific influencer marketing strategies to maximise reach and drive growth for your restaurant business. We’d love to hear from you – get in touch!
