Using history and community as our inspiration for the new brand logo, Sister London created a bespoke design, which included an Elm Leaf as a central part of the new logo, to honour the Huntingdon elm tree that stands at the top of Marylebone High Street, a huge part of Marylebone’s history. At over 150 years old, this is thought to be the last elm tree standing in Westminster. Sister also updated the brand colour palette and fonts, which reflects a classic, yet modern style to echo Marylebone’s heritage and make it stand out as a destination brand.
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