Carnaby Together
Client: Shaftesbury Capital
Category: Content Creation, Design, Destination, Digital, Events, Public Relations
Working collaboratively with our client Shaftesbury Capital, Sister London created the Carnaby Together campaign for the Carnaby destination, from visual identity and PR through to social media advertising and digital marketing.
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What We Did:
Curating a line up of exclusive content from over 50 brands across Carnaby and Soho, the campaign includes exclusive interviews, Q&A’s, how-to videos, cook-alongs and sustainable product launches from brands such as Fred Perry, RAEBURN, Oliver Spencer, Heartcore, Asma Khan, Pixi, Pizza Pilgrims, Too Faced and Bleach London.
Our digital and PR teams worked with collaboratively with influencers and key media partners including @londonontheinside, @alexincolour and Time Out London to promote the campaign.
The campaign was further amplified via a top-of-funnel awareness and engagement paid social media advertising strategy, with designed assets to feature across all placements.
Results:
The campaign generated a total influencer reach of 1.4 million. The paid social media advertising campaign generated a reach of over 1 million.
“We loved working with the Carnaby community to bring a series of physical events online and into the homes of consumers across the globe. To cook a dish at home guided by Asma Khan from Darjeeling Express on your iPad has to be a lockdown highlight” Kay Copeland, Sister London MD.
