Le Deli Robuchon is a casual yet sophisticated all-day dining space in the heart of Mayfair, serving breakfast, lunch, coffee and pastries under the Joel Robuchon brand. Sister London identified an opportunity to showcase their unique new patisserie product, “Le Cube Robuchon” pastry, a cube croissant filled with chocolate, vanilla or matcha, to a new audience.
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What we Did:
Sister London’s digital marketing team created a viral campaign for Le Deli Robuchon’s “Le Cube Robuchon” via a carefully crafted influencer gifting programme for Le Cube Robuchon in January 2023 and selected press and influencers to visit Le Deli Robuchon to collect a Le Cube Robuchon based on their flavour of choice: matcha, chocolate or vanilla.
Results:
The content for Le Cube Robuchon was shared and re-shared with the Instagram and TikTok community resulting in increased sales for Le Cube Robuchon, increased followers on their Instagram account as well as increased footfall to Le Deli Robuchon. Key publications, including; Secret London, Hot Dinners and Time Out featured Le Cube Robuchon. The pastry continues to sell out.
Le Deli Robuchon saw their following increase by 400%, reach by 530% and sales by 2,400% as a result of the campaign.
