The Rolling Stones’ fashion and lifestyle brand, RS No.9, tasked us to launch their brand into the cosmetics market with an exclusive fragrance limited to 999 bottles online and in their UK store.
Read More
What We Did:
Our teams aligned messaging, created assets and issued a press release. We posted teasers online 24 hours ahead of launch day to increase traffic to the website through consumer curiosity.
We created collaborated posts with the band’s socials, to ensure we reached Rolling Stones’ fans. We posted teasers online 24 hours ahead of launch day, to gauge interest and increase traffic to the website through consumer curiosity.
Results:
Press highlights include, Metro UK, Grazia India, Cosmetics Business, The Industry, The Business of Fashion and Fashion United with an estimated reach of 23.9+ million. Our digital strategy included social first teasers, influencer management and content creation. We reached an estimated 116K social views, including 13.8K engagements.
