Soho Music Month
Client: Shaftesbury Capital
Category: Design, Destination, Digital, Events, Public Relations
Sister London created Soho Music Month, a campaign to bring footfall to Soho, a free festival celebrating the music talent across Carnaby and Soho. This included an exciting schedule of free events and exclusive activations.
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What We Did:
The Sister London Design team created a bespoke design identity for the campaign. We also implemented a series of impactful on-street events and activations throughout the month, generating excellent social media coverage and gaining more followers. The campaign included partnerships with charity partner Youth Music and Independent Label Market.
We curated the first Independent Label Market market on Carnaby Street with independent record labels and live broadcasts taking place. Throughout the month, we coordinated a series of talks with prominent Soho-based people, free walking tours and art shows.
The campaign’s design took inspiration from rave posters and included a neon Pantone colour palette for a vibrant aesthetic.
Results:
The campaign resulted in extensive media coverage with a reach of over 32 million, an increased social media engagement rate of over 349%.
