Our brief is to promote the Theatre Royal Drury Lane as a destination in addition to being a world famous theatre, after a £60million restoration project, focusing on F&B to drive bookings and sales for the Regency Afternoon Tea, Cecil Beaton Bar (Cocktail bar); The Terrace (an outdoor dining area with drinks and brunch); retail offering (including Kit Kemp tea sets) and guided theatre tours.
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What We Did:
We wrote a bespoke PR strategy which included us creating media and influencer trips and events. The theatre collaborated with exclusive drinks partner Taittinger to launch the Regency Afternoon Tea menu with over 100 press and influencer guests.
Results:
Throughout the first two years we have exceeded KPIs and secured 500+ pieces of press coverage across national, international, regional and London media including: Vogue, Elle, Metro, Evening Standard, Country & Town House, Time Out, Secret London, Luxury London, Grazia, The Times, Square Meal, Olive, Forbes, Hello!, Tatler, ITV and BBC. We have also had tremendous support from influencers who loved the experience.
