PR Agency
Creativity is our superpower, so when it comes to successful PR campaigns, we push the boundaries and challenge the status quo. As a leading global PR Agency in London, we can help take your brand to the next level.
About Us:
Our team consists of passionate, skilful and experienced consumer media professionals. With decades of experience in between us, the Sister London PR team is an expert in generating earned media, ensuring your brand stays culturally relevant and reaches the right audiences. Our team members have worked with some of the world’s leading brands within destinations, fashion, food, entertainment and travel, placing stories in national, consumer, trade and broadcast media, both locally and internationally.
Just to list a few things that we do:
- We create memorable campaigns
- We turn the campaigns into impactful media moments
- We collaborate with our design team to create stunning visuals that elevate any story
- We manage events
- We provide advice and guidance and we report back so you can report back to your teams
Our Services:
Always-on press office
Our press office operates an ‘always-on’ mindset. We keep track of the calendar hooks, monitor consumer trends, and read the newspapers and the newsletters to proactively hijack the news agenda. We strive to think outside of the box and keep the stories fresh and creative so that we cut through the noise and generate the right type of noise for our clients.
As a leading consumer PR agency in London, we believe in a full 360 media approach in every campaign we work on. We are matchmakers, aiming to pair your story with the perfect platform. Print, online, radio, TV, podcasts, social media, events and whatever medium comes next, are all part of our comprehensive PR strategies.
Building A Brand
Who are you? What are your values? What is your tone of voice? To stand out as a brand, you must have a distinctive voice. We are here to help our clients to answer those questions.
Building a narrative for your brand is essential as that will help to determine whether your customers trust you and want to support you going forward. We outline key messaging pillars and distil a tone of voice early on to communicate what you stand for, what is your unique selling point and why everyone should know about you. The way we do this is by monitoring key competitors and industry reports to ensure ownership of brand narrative, and to leverage a stand-out industry position for our clients.
Exposure In Trade Media
Do you have a new partnership or a collection? Are you launching a new campaign or opening a new exhibition or pop-up? A crucial part of any campaign is to share the news with relevant trade media to champion business growth and leverage exposure to a B2B audience such as investors, buyers and retailers.
Working with trade media will allow stakeholders to share insights on their business, which will help their position as a leader in the industry. Similarly, emerging brands that are breaking into the consumer space will want exposure in trade media to support them with any fundraisers and business expansion in the future.
Our experienced team has fantastic relationships with several trade sectors, including hospitality, food and drink, travel, fashion, beauty, media and arts.
Gifting
At our core, we are educators, and what we enjoy the most is to tell the world about your brand. Better yet, we enjoy showing them, which is why we gift products to media and influencers so they can try and test your product for themselves. With us, you can always count that your product will be delivered to the journalist or influencer’s desk in a beautiful gift package that will entice them to open it and discover the equally perfect product inside.
Gifting can increase brand visibility in the media, but it can also support the onboarding of top-tier journalists as brand ambassadors. Essentially, your brand will leverage powerful word-of-mouth marketing and generate larger feature opportunities just by being physically on journalists’ radar.
Stakeholder profiling
Ensuring that your stakeholders become industry leaders within their sector, we work closely with your company’s founders and senior business leaders. Sharing expert commentary and industry insight supports building your brand’s credibility and consumer trust, and our team provides guidance on how to position your stakeholders in the media while securing the best and most relevant opportunities in both trade and consumer media.
Consumer product placement
Your new product – be it fashion, beauty, lifestyle or F&B – deserves to be talked about. Our strong relationships with consumer media titles and the competitive product placement pages ensure that your brand will be seen. We are here to secure these opportunities for your brand, which in turn will drive sales, and generate brand familiarity and stronger consumer awareness.
Our Previous Work:
As a PR Agency, we have worked with some of the UK’s leading brands in destinations, hospitality, fashion, beauty and lifestyle. Some of our clients – current and previous – include Carnaby & Soho, Savile Row, Marylebone Village, Theatre Drury Lane, The Hummingbird Bakery, IKKS Paris and Skin Laundry, to name a few.
Click here to find out more about our successful PR campaigns.
What makes a successful PR campaign?
Maximum coverage in the relevant media, resulting in our client’s name on everyone’s lips.
What separates Sister London from other PR agencies in London?
We are passionate, skilful and experienced consumer media professionals. Our members have worked with some of the world’s leading brands within fashion, food, entertainment and travel, placing stories in national, consumer and broadcast media, both locally and internationally.
We also pride ourselves with having excellent relationships with our clients and some of our longest standing clients have been with us for years. Once a Sister equals a lifetime of sisterhood.
How can I pursue a career in PR at Sister London?
If you are a passionate storyteller with a notebook full of ideas on how to generate more noise for our clients, you will fit right in.
Check out our vacancies and get in touch. We can’t wait to hear from you.
Additional Services
Influencer Marketing:
As a creative-led influencer marketing agency, we connect brands with the right people to deliver authentic content and brand engagement. Find out more about our Influencer Marketing services.
Paid Advertising:
We deliver bespoke paid social media advertising strategies, so whether you are looking to increase website traffic, boost engagement or improve conversions, we have the expertise to achieve your business objectives.
